Client Case Study
A U.S. sales organization with approximately 400 employees and $200 million in revenue had an outbound model that was becoming increasingly difficult to scale.
The Situation
Domestic SDRs averaged five meetings per month and approximately $97,000 in annual revenue per representative. With fully burdened costs and the company's underlying margins, the average seat represented an estimated annual loss of about $50,000.
The Build
Ground Game recruited, onboarded, integrated, managed, and coached the team inside the client's U.S. sales organization. The work included scripts, objection handling, KPI reporting, talent replacement, and expansion planning.
The Result
The nearshore representatives ramped in approximately three weeks, produced twice as many meetings, and cost more than 50% less per person.
Per-Representative Impact
These figures describe one documented engagement. They are not an average or a guaranteed outcome.
Companywide Strategy
The client extended the approach into marketing, customer service, technical support, and development.
This was not simply a labor-arbitrage exercise. The company gained a framework for deciding whether each new role should remain local, be redesigned, be automated, or be built through an integrated global team.[2]
Client performance reporting + internal economics model
The $83K annual economic swing per SDR compares an estimated $50K annual loss before Ground Game with an estimated $33K annual profit contribution after the managed nearshore model was implemented.
Client-reported companywide results
$2.7M in annualized direct savings and $650K in new annual profit after the model expanded across 45 roles and multiple company functions.
Full sourcing, scope, and sample-size notes for every figure on this site live on our Sources & Methodology page and in the machine-readable version.
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