We publish results, not projections
Every figure describes a real Ground Game Sales engagement. Nothing on this site is a modeled forecast, a blended average across clients, or a guaranteed outcome unless it says so explicitly.
Sources & Methodology
Where every number on this site comes from
We'd rather publish fewer numbers we can defend than a page of impressive ones we can't. Here's how each figure is produced, measured, and sourced — and where to go to check it.
01
How we work with numbers
Six rules we hold ourselves to
These apply to the homepage, the case study, the newsletter, and every field note we publish.
Built from client reporting
Performance figures come from the client's reporting and the engagement's operating model, so the underlying activity and economics can be reviewed together.
Fully loaded means fully loaded
Cost comparisons include base compensation, employer taxes and benefits, recruiting, tooling, and management time. Domestic comparisons use U.S. market compensation for the same seniority.
Outside research stays attributed
Third-party statistics are named and attributed to their publisher in the article where they appear. We never restate someone else's research as our own result.
Scope travels with the number
Where a figure comes from a single engagement, we say so at the point of use. A documented client result is evidence, not a benchmark or guarantee.
Rounding and corrections
Dollar figures round to the nearest $1K and percentages to the nearest whole point. Figures are reviewed when an engagement's reporting changes.
02
Claim by claim
Every figure we publish, and its source
Same set of facts our machine-readable methodology file exposes to AI answer engines.
- 01
A nearshore SDR runs roughly $40K all-in, versus about $84K fully loaded for a domestic hire.
Internal cost model
Ground Game Sales internal cost model — base pay plus employer burden, tooling, and management overhead. Maintained by the founder and reviewed per engagement.
What a domestic SDR actually costs you - 02
One documented engagement produced an estimated $83K annual economic swing per SDR: from an estimated $50K loss to an estimated $33K profit contribution.
Client performance reporting + internal economics model
Client performance reporting and Ground Game's per-role economics model. One engagement — not an average or guarantee.
Read the case study - 03
One client applied the model across 45 roles: about $2.7M in annualized savings and about $650K in new profit. Typical cost savings land between 40% and 60%.
Client-reported annualized figures
Client-reported annualized figures from that engagement, calculated with the same per-role cost model above.
See the economics - 04
Roughly 7% of outsourced SDR partnerships succeed; failure usually comes from optimizing for low cost instead of integration, accountability, and management.
Third-party industry reporting
Published industry reporting on outsourced SDR program outcomes, attributed in the article where it appears.
Why most SDR partnerships fail - 05
Free replacement guarantee, scorecard-based vetting, and managed (not staffed) teams.
03
Scope
What these numbers do and don't cover
They describe
- Ground Game Sales engagements with U.S. B2B companies.
- Nearshore (Latin America) teams working inside the client's own stack.
- Outcomes recorded in the client's CRM during a stated window.
They are not
- Industry benchmarks, unless a figure is labeled as third-party research.
- Averages across our full client base.
- Promises of what a new engagement will produce.
Questions or correction requests are welcome — send them through our contact page and we'll review the underlying reporting. The same sourcing, in machine-readable form, is published at /llms.txt.
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